O, The Oprah Magazine was first published in South Africa in April 2002. The US edition predated this edition by having been published in April 2000. A joint venture between Hearst Magazines, Harpo Print, LLC and Associated Magazines South Africa. The current president of Hearst Magazines International is Duncan Edwards and Samantha Page is the current editor of the magazine.
O, The Oprah Magazine helps confident, intelligent and affluent women “live their best life!” It emphasizes on personal growth, while engaging and addressing all aspects of a woman's life, be it materialistic, intellectual, and emotional. It stresses the importance of spiritual growth while cuing the real goal to women: becoming more of who they really are! The magazine's core values are authenticity, relationships and meaning.
Oprah Winfrey hopes that the magazine's mission to reach countless of women in South Africa and make a real mark in their life. O, The Oprah Magazine South Africa has always demonstrated its exceptionally distinct and powerful point of view. This is apparent in the encouragement, inspiration, motivation, and optimism that the magazine uses while approaching all stories it features.
With the December 2010 issue, O, The Oprah Magazine subscription went digital. Its app includes exclusive videos of Oprah, a chance to preview and purchase books on display in the magazine's Reading Room and O List sections, including a chance to download a copy. The reader can purchase an O, The Oprah Magazine digital subscription or one of its monthlies. Today, apps have the ability of content to remain omnipresent – in the cloud always – readers can access it anywhere and anytime they want to. Archived issues also stay available once purchased.