Friday 26 February 2016

ADWEEK: Inside the Relentless Marketing Push Behind Every Oscar Winner

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ADWEEK: Inside the Relentless Marketing Push Behind Every Oscar Winner

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—are Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney.

Even before this year’s Academy Award nominees were announced on the morning of Jan. 14 in Beverly Hills, Calif., the Hollywood publicity machine had already kicked into high gear. Early on came the film festivals, followed by public appearances, profiles by major media, the talk show circuit and eventually those ubiquitous “for your consideration” ads in the trades—all of it careful to follow the Academy of Motion Picture Arts and Sciences’ rules regulating Oscar campaigns.

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